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New business enterprises Management New business enterprises Management Case studies Republic of Tea (Firm) Retail trade Management Retail trade Management Case studies Tea trade Management Tea trade Management Case studies

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Ziegler, Mel.

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Case studies.

The republic of tea : the story of the creation of a business, as told through the personal letters of its founders

Ziegler, Mel.

Details

Summary: Mel and Patricia Ziegler, cocreators of Banana Republic, and Bill Rosenzweig, CEO of The Republic of Tea, present a vivid portrait of the creative process required to launch any new successful product or enterprise-- book jacket.

Format: text

Publisher / Publication Date: Currency Doubleday 1994

Copies Available at Woodmere

1 available in Adult Non-fiction, Call number: 658.8 ZIE

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